Pennie Post Blog

Chit Chat with Kyla from Keeks Paper Co. January 20 2015, 0 Comments

February is just around the corner and Pennie Post is excited to be partnering with Keeks Paper Co. Every February Pennie Post subscription will come with a Keeks Paper Co. Valentine's Day card! I was lucky enough to ask owner and designer, Kyla a few questions about her stationery business. Enjoy!

How many years have you been designing your own cards, and how did you get started?

I have been designing cards for 2 years. I had been helping out at a flower shop, (The Floral Fixx in Winnipeg) and was chatting with my boss and coworkers about my hobby of painting and doodling in the evenings. Julie, my boss, said why not create some cards and sell them at the shop. So I did! I decided to approach other locals business' as well with my cards and it's been going great!

I’m always interested to see how other designers think. How do you gain inspiration to design you cards and what is your design strategy like?

My creative process usually begins on those fateful mornings when I accidentally drink too much coffee, or any coffee at all for that matter! I am quite sensitive to caffeine. The ensuing result turns to me laying in bed that night, staring up at the ceiling with no chance or hope of turning my brain off. So I make the most and see where my thoughts lead; creating and planning new designs and ideas that have built up from nuanced inspirations taken in over the past however long. I write them all down in my handy to-do app and see how they evolve from there. I am usually inspired by patterns and shapes, I like taking natural art forms and materials and manipulating them digitally, but not too much that they lose that natural feel and texture. 

Every day must be a bit different when owning your own business, but what is a typical day like at Keeks Paper?

My typical day starts with either breakfast with a friend, (Because why not? -- and breakfast is my favourite meal) or a slow wake up. I have never been a morning person so I create for myself a later start. The rest of my day is spent answering emails, creating promotions, designing custom work for brides and business owners and listening to my studio partner (and sister-in-law) hammer away at her amazing jewellery designs-- it's all in the family. The one thing I learned in owning my own business is there is never a time when there is nothing to do. --and it's easy to forget to eat lunch. 

What do you enjoy the most about your business?

That it's mine! Building up something you can call your own and take ownership of is quite satisfying.

What is your dream design project?



What are your top three favorite stores to shop at?

I'm not a big shopper and we don't have the best selection out here, but I enjoy those bookstores with a great knick knack section.

How did you come up with the name, Keeks Paper Co.?

A crazy and dear friend of mine gave me the nickname "Keeks". She was the only one who called me that, and she has since moved to the southern states. But I liked how it sounded. From time to time new clients call me Keeks, it's nice.

What are your hopes for Keeks Paper Co.'s future?

Keep growing and getting my name out there. I would just love for more people to see and love my work. It is the greatest feeling to be able to create things that other people also enjoy. I know maybe not everyone, but at least a few in this wide world. 

Chit Chat with Madeline from Popbasic July 16 2014, 0 Comments

Popbasic is a fashion brand similar to Pennie Post, in that it creates and releases small micro collections. Popbasic's limited edition, high quality basics are perfect, versatile staples for any wardrobe. I recently had the opportunity to do a little Q & A with Popbasic founder Madeline Veenstra to gain some insight on the unique brand she has created.
Popbasic is such a clever and unique company. Can you give us an overview about the Popbasic brand, and explain how it differs from other fashion brands? Thank you! From the very beginning we believed that there should be a way for women to build a wardrobe of beautiful basics, effortlessly. And that the experience itself should be super fun! We’re quite different to a regular fashion brand, as we release micro collections each month, with three pieces of clothing and accessories. You can opt in, whenever you feel that those staples are missing from your wardrobe. We also partner with a beauty and lifestyle brand to include a little surprise with each collection.

Have you always been a fashionista? How did you find yourself in the fashion industry? I definitely wouldn’t call myself a fashionista! I love fashion, but it’s not the most important thing to me. I worked in retail throughout my university studies, and I loved helping everyday women choose garments to add to their wardrobes. After I graduated, I worked as an economist and then started an online fashion community on the side, which brought out my love in ecommerce. 

How do you come up with new ideas for your micro collections? I always always ask our community! After all they’ll be wearing our collections. 

I've been hearing about your pen pal program via your Facebook page...what a great idea! I used to love having pen pals when I was younger. What inspired you to start this program? Just like you, I loved having pen pals when I was little. I feel like there is too much emphasis on emails and being online, so I wanted to bring back handwritten letters within our community. So far it has been a big hit!

How can someone sign up to be a part of your pen pal group and how does it work? All they need to do is contact me and I will match them with their partner! 

Do you have a stationery style? What kinds of designs do you look for in cards and notecards? I’m a sucker for anything bright and cute. Polka dots, stripes and metallics get me every time!

Where is your favorite place to find stationery to send your pen pals? I like going to Paper Source in San Francisco and also JapanTown is a great place to find gorgeous letter sets.

I hear you recently moved from Australia to San Francisco. What is your favorite thing about your new city and what do you miss most about your old home? I love how vibrant San Francisco is! There is always something new around every corner. I definitely miss the weather in Australia. Where I’m from it’s hot all year round.

Any exciting hints you can give us about what is in store for Popbasic in the near future? Of course! We’re launching a line of silk blouses and leather clutch bags later this year. I’m really excited about them.

If your wardrobe needs a little refreshing, or you want to sign up for their pen pal program, definitely check out Popbasic. We were lucky enough to partner with Popbasic for one of their newest collections, and can't be more excited about it!

Below are a few photos from Popbasic's past and current micro collections. Just beautiful!